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You are here: Home / Uncategorized / Upmarket Fiction – Commercial and Literary Fiction

Upmarket Fiction – Commercial and Literary Fiction

August 30, 2010 by Margaret Duarte

It’s important for fiction writers to be able to categorize their work, if for no other reason than to help agents, publishers, marketers, and retailers match it to what readers want.

One of the first fiction category breakdowns is easy, since it’s determined by word count:  Flash fiction, for instance, is usually 1500 words or less; short stories under 7,500; novellas, 7,500-17,500; and novels between 80,000-100,00.

The next fiction category breakdown, deciding if the work is “commercial” or “literary,” is a bit more complicated.  Commercial fiction, often called “genre fiction,” has a wide audience, distinct plot, and characters actively pursuing a goal or overcoming a challenge.   Literary fiction, on the other hand, has no standard genre classification.  It’s slower paced and puts less emphasis on what happens and more emphasis on the character’s reaction to what happens.

Genre (or commercial fiction) categories include:  horror, mystery, thriller, psychological thriller, sci-fi, humor, memoirs, romance, and women’s fiction.  Such labels help bundle books together, creating a checklist of expectations to which authors must conform.  The rules that govern each genre are often quite specific, such as optimum length, number of subplots, satisfactory endings, and so on.

Often when writers try to produce “commercial” works that violate genre restrictions, they run into serious marketing problems.  For example:

When I entered my novel, Between Now and Forever, into the Amazon Breakthrough Awards contest, I labeled it Contemporary Fantasy, in part because I was still uncertain of how to categorize it (since it falls somewhere between commercial and literary and also between genre lines), and in part because no one seemed to recognize my first choice, Visionary Fiction.

There is no delegated space for visionary fiction in major bookstores, for instance, (though Amazon does offer this category).  Visionary fiction, such as novels by Paul Coelho, are shelved under New Age, or Metaphysical, which houses mainly nonfiction, making this type of fiction hard to market.

Unfortunately, by categorizing my novel as Contemporary Fantasy, I put the reviewers who decided its fate, in the wrong frame of mind. They were looking for something that wasn’t there.

One reviewer called my story a “sci-fi drama” and called the protagonist’s use of visualization, affirmation, and alert relaxation as “arts and crafts, field trips, and trivial words of encouragement.”

Another reviewer suggested that the characters in my story use their powers in more “productive ways,” which I assume meant in more “magical and dramatic ways.”  Granted, I could, for the purpose of increased drama, hype-up the use of their powers (which I may yet do), but that isn’t the sole purpose of my novel. Instead, I hope to show how people with special gifts can rise against the social taboos that are used to make them feel like freaks and failures.

So where does that leave me?

Although my novel is mainly character driven, it is also driven by plot, and by no means would I consider it “intellectual.”  So that leaves out Literary Fiction.

Problem is, my work doesn’t fit neatly into any of the categories of Genre Fiction either, including:

1. Contemporary Fantasy: stories set in the real world in contemporary times, in which magic and magical creatures exist, either living in the interstices of our world or leaking over from alternate worlds (Wikipedia).

2. Magical Realism: an aesthetic style or narrative mode in literature in which magical elements are blended into a realistic atmosphere in order to access a deeper understanding of reality. These magical elements are explained like normal occurrences that are presented in a straightforward manner which allows the “real” and the “fantastic” to be accepted in the same stream of thought. It has been widely considered a literary and visual art genre (Wikipedia).

3. Paranormal Fiction: includes elements beyond the range of scientific explanation, blending together themes from the genres of traditional fantasy, science fiction, or horror. Common hallmarks are romantic relationships between humans and vampires, shape shifters, or fantastical beings (the Fae, Elves, etc.).  Beyond the more prevalent themes involving vampires, shape shifters, ghosts, or time travel, paranormal romances can also include books featuring characters with psychic abilities, like telekinesis or telepathy (Wikipedia).

4. Women’s fiction: an umbrella term for a wide-ranging collection of literary sub-genres that are marketed to female readers, including many mainstream novels, romantic fiction, “chick lit,” and other sub genres (Wikipedia).

5. Visionary Fiction: (Not really considered genre fiction, but here’s a defintion anyway.)  Fiction in which the expansion of the human mind drives the plot. Visionary fiction is not science fiction, yet it can be connected to the new neural sciences—neuro biology, neuro-psychology, neuro-physics. All visionary fiction is driven by new and uncanny experiences (mystical, spiritual and paranormal) in the neural web. The new sciences have shown us over the last three decades how vast and limitless is the increasing power of the human mind. As in so many eras of human life, where our science goes our literature follows. A new genre is developing, one that parallels the new neural sciences and helps to chart the vastly uncharted human mind.”

See my dilemma?

Okay, I can eliminate:

  1. Contemporary Fantasy because my protagonist’s experiences are more mystical, spiritual, and paranormal than the magical and do not involve magical creatures.
  2. Magical Realism because my novel’s style is not aesthetic or literary enough and, as I noted above, the events are mystical, spiritual and paranormal rather than magical
  3. Straight Paranormal Fiction because common hallmarks of the paranormal genre are romantic relations between humans and vampires, elves and fairies, which my book is not.

Which leaves me with:

  1. Women’s fiction with paranormal elements, because my protagonist’s journey is one “of the mind,” where she discovers latent psychic powers which give her the freedom to walk her own path, live her own story.
  2. Visionary Fiction. Because the expansion of my protagonist’s mind drives the plot.

To my relief, I recently discovered another category that blends the line between commercial and literary fiction.  It’s called Upmarket Fiction.  Upmarket (or mainstream) is the kind of fiction that “infiltrates book clubs and starts conversations” and includes such writers as Jodi Picoult, Sue Monk Kidd, Anita Shreve, and Anna Quindlan.

Now we’re talking.

Upmarket is not a genre, because genre is more defined, yet it’s too commercial to be considered literary.  I guess you can say it’s the perfect blend of both worlds.

Problem solved.  I will categorize my novel Upmarket Fiction, and if I’m asked to be more specific, I’ll add, Women’s Fiction with Paranormal Elements

My question to you is:  Do you have a favorite genre, or do you prefer to push past boundaries and straddle genre lines?

As always, thanks for stopping by,

Margaret's signature

Filed Under: Uncategorized Tagged With: commercial fiction, genre fiction, literary fiction, mainstream fiction, paranormal, Paul Coelho, Upmarket fiction, visionary fiction, women's fiction

About Margaret Duarte

Former middle school teacher, Margaret Duarte, lives on a California dairy farm with a herd of “happy cows,” a constant reminder that the greenest pastures lie closest to home. Margaret earned her creative writing certificate through UC Davis Extension and has since published four novels in her “Enter the Between” visionary fiction series: Between Will and Surrender, Between Darkness and Dawn, Between Yesterday and Tomorrow, and Between Now and Forever. Her poem and story credits include SPC Tule Review; The California Writers Club Literary Review; finalist in the 2017 SLO Nightwriters Golden Quill Writing Contest; First Place winner for fiction in 2016, Second Place winner for fiction in 2018, Honorable Mention for fiction in 2019, and Gold winner for fiction in 2020 NORTHERN CALIFORNIA PUBLISHERS AND AUTHORS Book Awards Competition; 2019 California Author Project winner for adult fiction.

Reader Interactions

Comments

  1. Jo Chandler says

    August 30, 2010 at 3:25 pm

    What a wonderful discussion of a topic that can be very confusing. I must admit, knowing your work, I am still not so clear which category best describes it. It is definitely mainstream with "visionary" elements. But, since the category "visionary" does not yet exist, I like your decision to call your novels mainstream with paranormal elements. I wonder if the same criteria exist for YA novels.

    Jo

  2. Margaret Duarte says

    August 30, 2010 at 5:07 pm

    Hi Jo,

    YA novels seem to have a category of their own (look at your local book store, for instance), so I'm not quite sure how these criteria apply. Maybe one of the readers of this post will know–and share.

  3. Slushpile Slut says

    August 30, 2010 at 8:23 pm

    Very informative post!!I hadn't yet heard of upmarket fiction and sometimes I feel that there's waaayyy too many genres going on. I wonder if they'll soon have downmarket fiction? ;p

    As far as choosing genres I tend to be all over the place but I do lean toward YA Fantasy…just not vampires or werewolves 🙂

  4. Margaret Duarte says

    August 30, 2010 at 11:49 pm

    Downmarket fiction? You never know. Yes, it seems many authors lean toward one genre or another, but it's hard to be perfectly aligned to just one. Dean Koontz, for instance, with his "Odd Thomas" series, seems less "horror" and more "visionary" to me, but at this stage of the game, he can do whatever he wants.

  5. Darcia Helle says

    August 31, 2010 at 4:42 pm

    Mainstream fiction has been around as a catch-all genre for some time. It's perfect for those books that don't quite fit anywhere else. I know that genres are necessary for marketing. Can you imagine how hard it would be as a reader to find books of interest without genres? But, at the same time, as a writer the restrictions make me crazy! I write in the "Mystery" genre, which encompasses at least a dozen subgenres. (Suspense, Paranormal, Thriller, Police Procedural, historical, etc.) Then those subgenres can be further broken down. (Paranormal Suspense, Romantic Suspense). It's truly dizzying!

    Sadly, labeling ourselves in one genre leads to certain reader expectations like you ran into. Sticking with Mainstream Fiction as a genre label is likely the best decision for you. Readers approach that genre with less expectation.

  6. Margaret Duarte says

    August 31, 2010 at 4:51 pm

    Hi Darcia. Yes, the restrictions can make one crazy. But at least when you say "mystery" most people know what you're talking about and won't follow with, "What's it about?" When I say mainstream or upmarket, it still leads to that question. Then when I say women's fiction with paranormal elements, they seem happier, but still have that confused look on their faces. I guess, I still need to perfect that "elevator pitch" if I want to completely satisfy.

  7. Misa says

    August 31, 2010 at 6:17 pm

    Margaret, what an awesome and informative post! As you know from my Magical Realism post at TNH, I love Magical Realism!!!

    Upmarket fiction is a good place to be, I think. =)

  8. Lee Lopez says

    September 1, 2010 at 2:58 pm

    This is a great post and very informative. So many different genres, names and categories. It boggles the mind.

  9. Margaret Duarte says

    September 1, 2010 at 4:09 pm

    Thanks Lee. Boggles the mind, but necessary.

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