At the suggestion of photographer, Jonnee Bardo at Gluskin’s Photo, who will be taking pictures of me for my new website, I headed for Macys to consult a makeup specialist about sharpening my image, you know, take me from everyday to “eyecatching.” In my younger days, this wouldn’t have been much of a challenge, but now, what I needed was a […]
Publishing and Marketing
Spiritual Networking / Building Bridges
The idea of building bridges through spiritual networking appeals to me. I’m all for moving from the pyramid, top-down power structure that protects the self-interest of a limited few to horizontal linking with individuals at its center. Hierarchies are failing to solve society’s problems. What we need is for people to talk to one another, exchange […]
Publication / Think it Real
In his book, Infinite Possibilities, Mike Dooley says, “Manifesting our dreams isn’t about hard work–it’s about belief, expectation, and above all, knowing the truth about our place in the universe.” Dooley’s words are the perfect introduction to an exercise we were asked to perform in my seventh Plug In class with Janet Conner: Visit and fall in love with your book’s neighborhood. Yes, […]
Author Brand / Who Cares?
Authors who want to break into publishing must ask themselves: What kind of people hold the same beliefs, purpose, and energy as I do? What about my work will reside within the hearts and minds of my readers? What about my work will attract partners and support? How will readers respond to my work? In other words, Who […]
6 Ways to Add Vibrant Partnerships to your Author Platform
The big lesson that I learned from Janet Conner’s sixth Plug In class, How to Build Your Author Platform, is:Writers need vibrant, creative partnerships. I’m sure you’ve heard before that an author platform is mandatory to your publishing career. You’ve also heard that in building a platform you need to blog, social network, and use video sites. In […]
What’s Your Brand? Updated 2015
As a writer, do you know your brand? You hear about company brands and branding for entrepreneurs, but as a writer you must have one, too. It’s not simply a logo, color, or cute phrase. It’s what you and your work stand for, the spirit behind the titles. Jennifer Bourn, design and Internet marketing expert, tells her […]
